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Social Commerce: Marketing, Technology and Management (2016) by Efraim Turban & Judy Strauss [Dr Soc]

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  Efraim Turban and Judy Strauss, "Social
Commerce: Marketing, Technology and Management" 
  English | ISBN: 3319170279 | 2016 | 320 pages | PDF | 9
MB
  
  This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and
e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this
topic and can be used in one of the following ways:
  
  Textbook for a standalone elective course at the
undergraduate or graduate levels (including MBA and executive MBA programs)
  Supplementary text in marketing,
management or Information Systems disciplines
  Training courses in industry
  Support resources for
researchers and practitioners in the fields of marketing, management and information management
  The book examines
the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and
mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing
communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social
enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
  
  Each chapter also includes a real-world example as an opening case; application cases and examples;
exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key
terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test
bank and five online tutorials.
  
  
  
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